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My Pillow Founder Michael Lindell Jumps Into Film Financing
Michael Lindell invested $1 million into a new film from the makers behind 'God's Not Dead,' and plans to keep spending on projects that fit his message.
Michael Lindell, worth an estimated $300 million, tells The Hollywood Reporter he has plowed $1 million into Unplanned, an upcoming feature that was shot in secret due to its critical take on Planned Parenthood.
His investment amounts to one-sixth the entire production budget of Unplanned, which comes from some of the same filmmakers who were behind God's Not Dead and I Can Only Imagine, a couple of Christian films that did well at the box office, earning $61 million and $84 million, respectively.
Lindell also has a cameo in Unplannedthat's sure to raise eyebrows in certain circles, as he is seen bulldozing a Planned Parenthood site to make way for the headquarters of an anti-abortion group called 40 Days for Life. "I'm pro-life and I'm happy to do it," Lindell says.
Unplanned is the second movie Lindell helped fund, the first being Church People, a Christian comedy starring Stephen Baldwin that is in postproduction. Lindell has a cameo in that film as well. "It was difficult. I have a spirit of unworthiness so I had to get over my shyness," he says.
"I don't get into things for the money; I get into them if the message is right," Lindell says.
"When they tell me to back down, I double down, and my sales go up," says Lindell, who handed out 10,000 My Pillows to hurricane victims in Florida earlier this month.
Lindell, 57, is a former cocaine and alcohol addict who founded My Pillow in 2004. Today, he employs 1,600 people in Minnesota and he has sold 43 million of his open-cell, poly foam products, one of which President Donald Trump says he sleeps on at the White House. Lindell stood near Trump last month at the signing of a bill targeting opioid addiction.
"I've prayed about everything I've done," Lindell says. "I met Donald Trump before he was president and I didn't know a thing about politics. I walked out of his office thinking there was no better man in this world that I would like to be my president."
My Pillow Founder Michael Lindell Jumps Into Film Financing
Michael Lindell invested $1 million into a new film from the makers behind 'God's Not Dead,' and plans to keep spending on projects that fit his message.
Michael Lindell, worth an estimated $300 million, tells The Hollywood Reporter he has plowed $1 million into Unplanned, an upcoming feature that was shot in secret due to its critical take on Planned Parenthood.
His investment amounts to one-sixth the entire production budget of Unplanned, which comes from some of the same filmmakers who were behind God's Not Dead and I Can Only Imagine, a couple of Christian films that did well at the box office, earning $61 million and $84 million, respectively.
Lindell also has a cameo in Unplannedthat's sure to raise eyebrows in certain circles, as he is seen bulldozing a Planned Parenthood site to make way for the headquarters of an anti-abortion group called 40 Days for Life. "I'm pro-life and I'm happy to do it," Lindell says.
Unplanned is the second movie Lindell helped fund, the first being Church People, a Christian comedy starring Stephen Baldwin that is in postproduction. Lindell has a cameo in that film as well. "It was difficult. I have a spirit of unworthiness so I had to get over my shyness," he says.
"I don't get into things for the money; I get into them if the message is right," Lindell says.
"When they tell me to back down, I double down, and my sales go up," says Lindell, who handed out 10,000 My Pillows to hurricane victims in Florida earlier this month.
Lindell, 57, is a former cocaine and alcohol addict who founded My Pillow in 2004. Today, he employs 1,600 people in Minnesota and he has sold 43 million of his open-cell, poly foam products, one of which President Donald Trump says he sleeps on at the White House. Lindell stood near Trump last month at the signing of a bill targeting opioid addiction.
"I've prayed about everything I've done," Lindell says. "I met Donald Trump before he was president and I didn't know a thing about politics. I walked out of his office thinking there was no better man in this world that I would like to be my president."
